Design with Good Chi: The Art of Feng Shui in Chinese Logos and Websites

When you think of feng shui, you probably imagine a master with a white beard rearranging furniture and plants in a living room, ensuring energy flows like the Yangtze River. But did you know this philosophy also plays a special role in the design of logos and websites in China? Yes, even binary code and vectors need a little positive chi.

The Magic of a Well-Aligned Logo

A feng shui lover graphic designer

In the world of logo design, feng shui is not just a passing trend; it’s almost a science. Well, or a pseudoscience? That depends on how much you believe your fortune is connected to the direction of an arrow in a logo. A logo with good feng shui should have:

1. Meaningful Colors: In feng shui, colors are not just aesthetic; they also represent elements. For example, red (fire) attracts energy and passion, while green (wood) symbolizes growth and prosperity. If your business is a bakery and your logo is blue (water), you might be drowning your sweet chi.

   
   

2. Balanced Shapes: Forget chaotic designs; shapes must be clear and harmonious. A circle can symbolize unity and perfection, while a square conveys stability. But beware of sharp triangles—they might puncture your energy.

   
   

3. Correct Orientation: A logo leaning to the left might be interpreted as looking to the past, while leaning to the right symbolizes moving toward the future. But if your logo looks like the Leaning Tower of Pisa, maybe you just need a good designer.

   
   

Digital Feng Shui: Energy-Flowing Website Design

To contract a confucian wise designer could be good for your website

When it comes to websites, feng shui also dictates some unwritten rules (and some written with a bamboo brush). The goal? To create an online experience that flows better than jasmine tea on a spring day.

• The Entrance Matters: In classical feng shui, the front door is key. In the digital world, this translates to the homepage. It should be welcoming, clear, and not overwhelm visitors with a thousand pop-ups like a bargain bazaar.

  
  

• Navigation Flow: Links and buttons should be intuitively arranged. No labyrinths that would make a Zen monk cry.

  
  

• White Space: In feng shui, “empty space” is as important as the filled areas. In web design, this means avoiding cluttered pages. Give users a breather and, while you’re at it, your karma too.

  
  

• Living Elements: Adding images of nature or smooth animations can improve energy flow. A background of gently swaying bamboo? Ideal. An endless fireworks GIF? Not so much.

  
  

Does It Work?

Confucius said: “A bad design will never bring good luck.”

Does feng shui really make a logo or website more successful? Well, as a wise Chinese proverb (probably made up) says, “A bad design will never bring good luck.” The point is, a well-thought-out design, whether influenced by feng shui or just good taste, will always attract more clients.

In short, whether you believe in universal energies or just want to avoid your website looking like a cosmic mess, feng shui might be the perfect excuse to rethink that outdated logo or chaotic website. Plus, who doesn’t want a little extra good luck? Even if you don’t believe in chi, at least your website will look amazing. And that, my friend, is priceless.

Here you have a video about colors and feng shui: