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infolexorient
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Join date: Oct 27, 2024
Posts (15)
Mar 10, 2025 ∙ 2 min
The dreaded number 4 in China: a nightmare for business
If you thought 13 was the most hated number on the planet, you probably haven't tried doing business in China. There, the real villain of...
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Mar 6, 2025 ∙ 3 min
LexOrient at IMEX Madrid: Facilitating Export to China with a Secure and Attractive Brand Name
Internationalization is a fundamental step for business growth, and China represents one of the most attractive and competitive markets...
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Feb 26, 2025 ∙ 2 min
Sports Brand Translation in China: When Language Works Against You!
Part 3: Reebok - 锐步 (Ruìbù) Reebok had an extra challenge: its original name already came from an animal, the "rhebok", an agile and fast...
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