Your bridge to a successful brand in China
Adapting a brand to the Chinese market is not just a cultural or legal matter. It is the first step towards protecting it, positioning it and preparing it for growth.
Companies that adapt and protect their brand from the very beginning of their China market entry strategy reduce risks, strengthen their market positioning and build a stronger foundation for long-term business development.
LexOrient helps companies achieve this by combining branding, cultural adaptation, intellectual property and business development into one integrated strategy.
This approach builds on the expertise of its founder, an External Expert of the European IP Helpdesk, an initiative of the European Commission.
Your Brand in China Is at Risk:
Without a Chinese Name, It’s Vulnerable
Did You Know You Could Lose your Trademark Before Even Selling in China?
ICEX warns: Without a Chinese name, your brand is vulnerable. (Source)
GOV.UK sums it up perfectly: "Prevention is better than cure." (Read more)
Do you want to know more risks and how to solve them? Click here.
We are the only company that:
Protect and Enhance Your Brand in China: A Name that Connects, a Brand that Protects
In China, the 'first-to-file' system grants trademark ownership to whoever registers it first, regardless of the brand’s original owner. This allows third parties to register trademarks in bad faith, often demanding large sums from the real owners to reclaim their brand. It’s also common for distributors to register your brand name in Chinese under their own name, promoting it locally and making you dependent on them. If you want to change distributors, you may even need to buy the trademark back from them.
At LexOrient, we go beyond brand protection: we create a Chinese brand name (Chinese naming) that culturally connects with your customers and strategically positions you in the market.
Our unique approach combines the power of Chinese naming with strong intellectual property protection to give you a real competitive edge.
The benefits are clear:
Increase your negotiating power:
By legally owning a brand that resonates in the Chinese market, you reduce your dependence on distributors and third parties, while maintaining control over your identity, your business and its growth.
Protect Your Brand Identity,
Maximize Your Competitive Advantage
A well-designed Chinese brand name not only protects your rights but also creates an emotional connection with consumers, helping them identify with your brand and increasing the perceived value of your products and services.
Avoid expensive disputes:
From day one, you avoid the high costs of recovering your IP rights and protect yourself against potential infringements, ensuring a strong and secure brand in the market.
At LexOrient, we are pioneers in providing a comprehensive solution that combines the creation of culturally relevant Chinese brand names with their protection in the Chinese intellectual property system.
This unique approach ensures that your brand achieves strong recognition, is protected, and is valued by Chinese consumers, giving you greater control over your business and allowing you to act independently from distributors and third parties.
Don’t leave your brand in the hands of others. With LexOrient, you can secure a strong position in China from the start. Plus, if any obstacles arise during the IP registration process, we’ll provide a free alternative name to guarantee your success.
Our services
At LexOrient, we offer a unique service that combines the creation of a Chinese brand name with its official registration under the Chinese IP system. While each service can be contracted separately, our comprehensive approach ensures complete protection and prepares you for success in the Chinese market.
With LexOrient, you don’t just get a brand name: you get a fully protected IP asset that adds value and minimizes risks as you expand into China.
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