Meet our team
We are a seasoned team with deep expertise in Chinese society and culture, backed by years of experience living and working in China. With professional backgrounds in marketing, graphic design, and intellectual property, we specialize in branding localization for China and trademark protection. Our comprehensive solutions enable brands to adapt seamlessly to the Chinese market, providing a secure and authentic entry. Our cultural insight and IP expertise are key elements in achieving your brand’s success.
Alberto Gracia
CEO - Specialized in Chinese Culture:
With years of living and professional experience in China, a deep understanding of the language, and studies in Eastern philosophy, he grasps the cultural and business nuances necessary to position foreign brands with authenticity and success in China.
YuXin Ye 叶雨鑫
Branding Director (Resident in Shanghai):
Our marketing expert, originally from China, specializes in brand translation into Mandarin Chinese, integrating a deep cultural sensitivity into each project. With extensive experience in Marketing and Advertising, she brings a unique perspective that ensures each brand authentically connects with the Chinese audience and its culture.
Bèi Yè 蓓叶
Chief Operating Officer (COO):
She coordinates and leads client projects, from receiving instructions to the protection and registration of trademarks in the Chinese intellectual property system. With over 10 years of experience in the Chinese market and a deep understanding of its language and culture, she provides a strategic and comprehensive approach that maximizes the impact of her clients' brands in China.
Sandra García
Graphic Design Specialist for China (Collaborator):
Specialized in graphic design, Sandra has solid experience in advertising, focusing on creating logos specifically tailored for companies looking to expand in China. Her approach combines creativity and culture, ensuring that each design not only stands out visually but also connects authentically with the Chinese audience.