Export to China

Learn the 6 essential steps to successfully enter the Chinese market

Comprehensive Consulting for Exporting to China

Expanding your business into the Chinese market presents a great opportunity to increase your sales and diversify your client portfolio. However, to ensure the success of your commercial operations, it is essential to have the right knowledge and a well-defined strategy.

Our specialized consulting service for exporting to China is designed to guide you through every stage of the process, providing you with the information, support, and tools necessary to carry out safe and successful business transactions with China.

However, there are some important steps you should consider before exporting to China. Learn about them and get ready to succeed!

What are the 6 necessary steps to safely

set up a business in China?

At LexOrient, we help you take each of these steps reliably.

Step 1: Create a Chinese brand name and register it (More info.)

Create a Chinese brand name: Connect with the Chinese population. (More info.)
Register your brand name in both Chinese and the original language: Ensure that no distributor registers your brand to indirectly gain commercial exclusivity not specified in the contract. Avoid plagiarism and counterfeits!

Step 2: Adapt your logo to the Chinese market (More info.)

Culture and symbols: Adapt colors and shapes to align with positive meanings in China.
Legibility: Include Chinese characters to facilitate understanding.

Step 3: Registrations and regulations (Export to China / More info)

Management of required permits and regulations.
Advisory on the best legal structure.
Management of certifications and customs regulations.
Finding the best logistical route for your business.

Step 4: Contact distributors

Advisory on the best sales approach (E-commerce, distributors, or physical stores).
Connecting with the right partners.
Designing your pricing and distribution strategy.

Step 5: Digital Marketing (More info.)

Positioning on Baidu (the leading search engine in China).
Establish a presence on Chinese social media (WeChat, Weibo, Xiaohongshu…).
Work with influencers (KOLs) to boost your brand.
Design advertising campaigns on Baidu and social media.

Step 6: Logistics and payment methods (More info.)

Implementation of payments with Alipay and WeChat Pay.
Organization of distribution and shipments within China.
Optimization of customer service in Chinese.