China News

If you thought 13 was the most hated number on the planet, you probably haven't tried doing business in China. There, the real villain of...

Internationalization is a fundamental step for business growth, and China represents one of the most attractive and competitive markets...

Part 3: Reebok - 锐步 (Ruìbù) Reebok had an extra challenge: its original name already came from an animal, the "rhebok", an agile and fast...

Part 2: Adidas - 阿迪达斯 (Ādídásī) Nike’s eternal rival Adidas also needed a name worthy of its history. In China, it is known as 阿迪达斯...

If you thought translating your name on social media was complicated, imagine what happens when giants like Nike, Adidas and Reebok try...

Explore how Chinese companies are using the Year of the Snake to innovate, adapt, and transform in 2025.

Talking about foreign cars in China is like opening a trunk full of linguistic surprises. While the brands we know and love (or desire)...

When you think of feng shui, you probably imagine a master with a white beard rearranging furniture and plants in a living room, ensuring...

Ah, the Western New Year in China—that peculiar occasion where January 1st gets a modest nod amid preparations for the real deal: Lunar...

Ah, Christmas in China, that peculiar cultural fusion where Santa Claus meets Lunar New Year and ends up sharing a plate of jiaozi . In a...

Creating a brand name is complicated. Doing it for the Chinese market, where superstitions run deep, is like playing a video game on...

When it comes to international marketing, few aspects are as crucial as choosing a name that resonates with the local culture. Enter...

When Starbucks decided to enter the Chinese market in the late 90s, things weren't as simple as just serving coffee. The company faced a...

Did you know that negotiating with Chinese companies can be both an enriching experience and a cultural challenge for many Westerners?...

Entering the Chinese market is always attractive for internationally oriented companies. It offers access to a vast, dynamic market with...