Digital Marketing in China
Learn the 6 essential steps to successfully enter the Chinese market.
Do you need SEO on Baidu, promotion on Chinese apps,
e-commerce, or Chinese social media?
At LexOrient, we help you expand your business in China with effective digital strategies tailored to its local platforms (External Service).
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✅ SEO on Baidu: We optimize your website to rank on Baidu, China’s leading search engine, improving your visibility and attracting qualified traffic.
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✅ Apps in China: We develop and adapt mobile applications that comply with local regulations and integrate with China’s most popular platforms.
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✅ E-commerce: We advise you on how to sell successfully on key marketplaces like Tmall, JD.com, or Taobao, optimizing your presence and enhancing the customer experience.
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✅ Chinese Social Media: We design strategies for platforms like WeChat, Weibo, and Xiaohongshu, creating relevant content that connects with the local audience.
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With the expertise of our partner in the Chinese digital landscape, we help you overcome cultural and technical barriers, ensuring your business thrives in this competitive market.
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However, there are some key steps to consider before exporting to China. We know them!
What are the 6 necessary steps to safely
set up a business in China?
At LexOrient, we help you take each of these steps reliably.
Step 1: Create a Chinese brand name and register it (More info.)
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Create a Chinese brand name: Connect with the Chinese population. (More info.)
Register your brand name in both Chinese and the original language: Ensure that no distributor registers your brand to indirectly gain commercial exclusivity not specified in the contract. Avoid plagiarism and counterfeits!
Step 2: Adapt your logo to the Chinese market (More info.)
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Culture and symbols: Adapt colors and shapes to align with positive meanings in China.
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Legibility: Include Chinese characters to facilitate understanding.
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Management of required permits and regulations.
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Advisory on the best legal structure.
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Management of certifications and customs regulations.
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Finding the best logistical route for your business.
Step 4: Contact distributors
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Advisory on the best sales approach (E-commerce, distributors, or physical stores).
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Connecting with the right partners.
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Designing your pricing and distribution strategy.
Step 5: Digital Marketing (More info.)
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Positioning on Baidu (the leading search engine in China).
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Establish a presence on Chinese social media (WeChat, Weibo, Xiaohongshu…).
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Work with influencers (KOLs) to boost your brand.
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Design advertising campaigns on Baidu and social media.
Step 6: Logistics and payment methods (More info.)
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Implementation of payments with Alipay and WeChat Pay.
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Organization of distribution and shipments within China.
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Optimization of customer service in Chinese.