Digital Marketing in China
Learn the 6 essential steps to successfully enter the Chinese market.
Do you need SEO on Baidu, promotion on Chinese apps,
e-commerce, or Chinese social media?
At LexOrient, we help you expand your business in China with effective digital strategies tailored to its local platforms (External Service).
✅ SEO on Baidu: We optimize your website to rank on Baidu, China’s leading search engine, improving your visibility and attracting qualified traffic.
✅ Apps in China: We develop and adapt mobile applications that comply with local regulations and integrate with China’s most popular platforms.
✅ E-commerce: We advise you on how to sell successfully on key marketplaces like Tmall, JD.com, or Taobao, optimizing your presence and enhancing the customer experience.
✅ Chinese Social Media: We design strategies for platforms like WeChat, Weibo, and Xiaohongshu, creating relevant content that connects with the local audience.
With the expertise of our partner in the Chinese digital landscape, we help you overcome cultural and technical barriers, ensuring your business thrives in this competitive market.
However, there are some key steps to consider before exporting to China. We know them!
What are the 6 necessary steps to safely
set up a business in China?
At LexOrient, we help you take each of these steps reliably.
Step 1: Create a Chinese brand name and register it (More info.)
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Create a Chinese brand name: Connect with the Chinese population. (More info.)
Register your brand name in both Chinese and the original language: Ensure that no distributor registers your brand to indirectly gain commercial exclusivity not specified in the contract. Avoid plagiarism and counterfeits!
Step 2: Adapt your logo to the Chinese market (More info.)
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Culture and symbols: Adapt colors and shapes to align with positive meanings in China.
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Legibility: Include Chinese characters to facilitate understanding.
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Management of required permits and regulations.
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Advisory on the best legal structure.
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Management of certifications and customs regulations.
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Finding the best logistical route for your business.
Step 4: Contact distributors
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Advisory on the best sales approach (E-commerce, distributors, or physical stores).
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Connecting with the right partners.
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Designing your pricing and distribution strategy.
Step 5: Digital Marketing (More info.)
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Positioning on Baidu (the leading search engine in China).
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Establish a presence on Chinese social media (WeChat, Weibo, Xiaohongshu…).
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Work with influencers (KOLs) to boost your brand.
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Design advertising campaigns on Baidu and social media.
Step 6: Logistics and payment methods (More info.)
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Implementation of payments with Alipay and WeChat Pay.
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Organization of distribution and shipments within China.
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Optimization of customer service in Chinese.