LexOrient at IMEX Madrid: Facilitating Export to China with a Secure and Attractive Brand Name

Internationalization is a fundamental step for business growth, and China represents one of the most attractive and competitive markets globally. At LexOrient, we know this well, and that is why we were present at IMEX Madrid , the reference event in business internationalization. Our objective at this fair was to approach companies seeking to export to China and help them establish their brand safely and effectively in the Chinese market.

Evento IMEX Madrid y empresas participantes, incluída LexOrient

One of the main challenges for exporting companies is adapting their brand to the cultural and linguistic context of China. A name in Chinese must not only be a phonetic translation, but also convey positive values and be easily recognizable to local consumers. At LexOrient, we specialize in creating Chinese names that not only protect the intellectual property of brands in the Asian market, but also generate an emotional connection with the target audience. In addition, we take care of trademark registration in China, ensuring that companies have the necessary legal protection to operate with peace of mind and avoid problems with copying or counterfeiting.

Stand de LexOrient en IMEX Madrid

China: A Key Market for Exporting Companies

China is the world’s second-largest economy and has a growing middle class. The purchasing power of Chinese consumers continues to rise, and with it the demand for quality foreign products. However, to successfully tap into this market, it is crucial to adapt branding and marketing strategies to local preferences.

Zona de Lujiazui en Shanghai

Market research reveals that Chinese consumers trust brands with names that are well suited to their language and culture more. Major companies such as Coca-Cola, BMW or Apple have invested in effective Chinese names that reinforce their positioning and recognition in the country. At LexOrient, we have worked on creating Chinese names for international brands, ensuring that they are attractive and culturally appropriate . For SMEs and exporting companies, following this strategy is key to avoiding confusion, protecting their brand and increasing their market appeal.

Products from Spain and Latin America with the Highest Demand in China

The trade relationship between China and Spanish-speaking countries has grown significantly in recent years. Below we highlight some of the most in-demand products:

• Agri-food products: Wine, olive oil and dairy products from Spain have gained great popularity in China due to their quality and health benefits. From Latin America, products such as beef from Argentina and Uruguay, coffee from Colombia and Brazil, and tropical fruits such as avocado and mango are highly valued.

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• Raw materials and natural resources: China is a major importer of copper, lithium and other minerals from Chile and Peru. Wood and cellulose from Brazil and Argentina are also essential for its industry.

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• Fashion and cosmetics: The design and quality of high-end clothing and cosmetics from Spain are booming in the Chinese market, especially on e-commerce platforms.

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• Technology and machinery: Spanish and Latin American companies dedicated to the manufacture of industrial machinery have found in China a market with great growth potential.

  
  

Conclusion

Exporting to China represents a great opportunity for growth, but also a challenge for brands looking to establish themselves in this market. Adapting the brand name to the Chinese language and culture is an essential step to build trust and differentiate yourself from the competition. At LexOrient , we help companies build a strong brand identity in China, ensuring a successful entry and protecting their intellectual property.

If you are thinking of expanding your business to China, please do not hesitate to contact us. A good name can make the difference between success and anonymity in the Chinese market.

Here is a link to IMEX Madrid .