Why are our services unique?
In China, there are systems and cultural aspects, such as the 'First to File' rule (the first one who registers the brand is the owner), that could become significant problems for Western companies looking to expand into this Asian giant. At LexOrient, we prevent these potential future issues by offering the advantages outlined below. We are the only company that combines Chinese naming and IP protection, and we are also the only one offering a free alternative name to ensure your success if any obstacles arise during the IP registration process.
01
We Prevent the Risk of Others Appropriating Your Brand
In China, the First to File system grants brand rights to the first applicant, allowing third parties or distributors to register it without your permission. This limits your control, increases dependency, and may result in high payments to reclaim the brand. With our service, we ensure your exclusive ownership from the start, avoiding these risks and costs.
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02
We Strategically Position You with a Registered Brand
The Chinese brand name we create specifically for you not only connects culturally with the Chinese audience but also comes with legal protection in the intellectual property system. This gives you a strategic advantage, helping you stand out in a highly competitive market and preventing you from wasting money on marketing strategies that aren't effective.​
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03
Increase Your Negotiating Power
By being the sole owner of your brand in China, you are not dependent on third parties to define its trajectory. You can manage all the connotations and positioning of your brand, giving you greater autonomy and control in your business negotiations.​
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04
We strengthen your presence in the market.
Connecting emotionally with your Chinese consumers is crucial. A brand name that culturally resonates with your customers gives you competitive advantages:
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1. The Chinese audience identifies with your brand.
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2. Differentiation from the competition.
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05
Avoid financial losses and become more competitive.
A brand name in Chinese that connects with your customers and is registered in the Chinese intellectual property system protects you from financial losses. This ensures that you won't have to recover your rights by purchasing them from those who may register it first, including your own distributors. This makes you more competitive because you will have greater control over the market.
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06
Brand with Greater Value and Legal Protection
A culturally meaningful, emotionally connected, and legally protected brand holds superior value in the market. This enhances positive perception over time, and your products and services gain greater value as the brand establishes itself as a unique and well-protected asset.
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