Chinese Companies and Their Messages for the Year of the Snake

Chinese New Year is one of the most important events in Chinese culture, and each year is associated with an animal from the Chinese zodiac. In 2025, we celebrate the Year of the Snake, an animal full of symbolism: cleverness, wisdom, and transformation. But don't worry, you don’t need to look under your bed or avoid hiking trips. Instead, many Chinese companies are seizing this moment to launch messages full of creativity and promises of "economic renewal."

The Snake and Its Economic Meaning

In the Chinese zodiac, the snake symbolizes intelligence and adaptability. This translates, economically speaking, into a message of strategy and transformation to face market challenges. After years of unexpected global and economic changes (I’m looking at you, 2020), companies are adopting the spirit of the snake: moving cautiously, seizing opportunities, and, if necessary, shedding their skin.

Companies and Their Snake-like Messages

1. Alibaba: "E-commerce Never Sleeps (or Stays Still)"

Alibaba, the e-commerce giant, launched a campaign full of optimism, reminding everyone that adaptability is key. With slogans like "This year, don’t just change your strategy; shed your skin," Alibaba commits to offering retailers new digital tools to thrive in a competitive market.

2. Huawei: "Innovation Flows Like a Snake"

Huawei embraced the symbolism of the snake to highlight its focus on research and the development of cutting-edge technologies. With a nod to the fluid movement of the snake, they emphasized that "flexibility and adaptability are the backbone of our technological solutions."

3. TikTok: "Fresh Content, New Skin"

The Year of the Snake also made its way to social media platforms. TikTok, known for constantly reinventing itself, invited its users to "be inspired" by the spirit of the snake. They launched a viral challenge under the hashtag #ChangeYourSkin, encouraging creators to share their personal and creative transformations.

4. BYD: "Sleek Silhouettes, Powerful Efficiency"

Electric vehicle manufacturer BYD compared its designs to the agile and elegant form of the snake. Their ads highlight not only the beauty of their cars but also the promise of sustainability and adaptation to future needs.

Final Thoughts and a Snake-like Greeting

The Year of the Snake encourages us to be clever, flexible, and unafraid of change. Whether you're planning to refresh your wardrobe, switch careers, or just try a new flavor of bubble tea, remember that the key is to adapt, just like a snake would.

From this little corner of the blog, we wish you a prosperous Year of the Snake. May wisdom and cleverness slither along your path with every step you take! And if all else fails, you can always practice the art of "shedding your skin" with a good makeover. Happy Chinese New Year!

A video of Yuyuan Gardens in Shanghai during New Year celebrations: